But this understanding still fails to create the sense of competition that makes the product best marketable. The sense of competition drives employees to contribute differently. It is the need of the hour in product development companies.
How to create the sense of competition?
Consider a vegetable seller who sells vegetables on a pushing cart. He has certain abilities that make him a successful vegetable seller. He has ability to stand in the outside hot sun rays, to stand in cold weather, to stay in dust environment and the ability to push the vehicle for whole day. These capacities make him to sell vegetables. He utilizes these capacities maximum to make a better profit in his business. More he utilizes each of these abilities more profit he makes. Without these capacities he is nothing. He has the awareness of his own strength physical and mental strengths. Accordingly he chooses the vegetables and the streets to sell. More he is clear about his abilities and strengths more he is successful in his business. Can we say that he sells his abilities not the vegetables?
Each moment employees spend on developing the products are valuable. The time spent on the product development is fully useful when the results are achieved with high quality.
What actually we sell?
In IT industry we don’t sell products but sell our intellectual abilities.
We sell our ability to frame possible use case or a functionality in code, ability to handle the boundary values and ability to create unimagined test case. If an employee understands that he actually sells his abilities in the market, and develops that sense in him then the products created would be of the best quality.